DINEOUT: This Week’s Startup Story

dine out funding

Dineout is a restaurant table booking company which claims to have grown about 200% since 2014. This company was founded in 2012 by a group of people which include Ankit Mehrotra, Nikhil Bakshi, Vivek Kapoor, Sahil Jain.

Its main headquarters is in Noida,Uttar Pradesh and is serving in collaboration with more than 10000 restaurants in more than 11 major cities of the company which serves more than 2 crore diners.

This company allows diners to book tables in restaurants in many major cities of the country and it included the best restaurants in many 5 star hotels and one of the best in the city. This company is a internet based table booking company in which diners can book tables through Dineout’s  official website or the android or iOS application on their mobile phones.

It was not much in the limelight until Times internet limited, a subsidiary of Bennett, Coleman & Company limited acquired it in April 2014. Since then, company has made a remarkable growth in the online restaurant table booking sector in India and continues to explore avenues of other revenue models.

 

InRstro, a plug and play restaurant management suite, was also acquired by the company in September 2015 in order to take over the restaurants in Bengaluru, India. This company served to more than 50 major restaurants in the city and after its collaboration with Dineout, it also grew remarkably.

After these acquirements, the company launched a premium package, generally known as Dineout Plus, which was a monthly membership program in which people can buy the monthly or yearly membership of Dineout and this would make them eligible to avail 25% discount at the time of booking table in top restaurants in 5 star hotels of major cities of the country. This premium package proved to be a great success.

Dineout app is a online platform through which one can easily book tables, go through the restaurants nearby, their menus, make payments via smartpay and many more. The most marking feature of this app is that one can easily book event tickets through this and can upload the bills for extra benefits above the discounts already provided.

Dineout Pay, another marking feature launched by Dineout, which allows users to make their bill payments through the app and avail extra benefits. Like this, Dineout kept on launching many features and kept on growing. Dineout also provides gift cards which are available at various platforms like Amazon.in, Woohoo.com and etc. These can be redeemed as Dineout pay earnings  and may be used via paying bills at restaurants.

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